Our common project with Max Bessone awarded the bronze A’design award in package design category. The unusual design of the container has been inspired by the Aristotle’s conception of the five elements. The conception typically refers to the prescientific concepts of earth, water, air, fire, and aether, which were proposed to explain the nature and complexity of all matter. The typical star shape of the conception, identified into the Nutratify logo, it has been reduced to the overlap of two upside down triangles which symbolise the female when pointing downward and the male when facing upward. The container design wants to be the representation of the Aether, essence of life.
Alongside with the physical package, there is a app which connects the product to a device and allows customers to keep track of their taking, and more. Customer can easily scan the QR code on the package, or visit Nutratify website to download the app for free. Every bottle has an ID number to makes them unique and recognisable from the app which has features such as, customer informations (age, gender, weight, taking plan…) and alert to buy new rations, notifications about new products.
The body of the container has an assortment of characteristics and diagnostic features that can help people to enjoy more their experience. The shape has been designed to be practical. Easy to carry, comfortable to grab and stable while in the bag or in the car. The look&feel has focused on making a product to enjoy everyday. Simple and elegant to be exposed. It comes with a connection to a device. Through an app, user will be able to get notification on the taking and other informations.
The new Nutratify container has been made of plastic. It has been designed in three different molds, bottom, top and cup. The bottom and the top have been joined by torsion while the cup has been attached to the top through a butterfly system. Because of its unusual shape, wasn’t possible to print and stick on it, a normal label. We opted for Multicolor Pad Printing instead, which can combine 4 colours (CMYK) to create all the tones needed.